DIY PR HUB

Just like with anything DIY, when you handle your public relations efforts yourself, without the guidance of a seasoned professional,...

A thought leader is recognized and sought after for his or her knowledge of a particular industry or area of focus, and is respected for...

Last year, we posted this list of nine questions to help kickstart your next PR brainstorm. Now, we’re adding to our original list with...

We talk a lot about earned media over here, but owned media – content and media platforms that you create and control – is an equally...

Ninety percent of journalists who responded to a 2020 survey (of over 1,000 journalists) said they prefer receiving pitches via email....

Last year, traditional media outlets were faced with the impossible task of covering a never-ending tsunami of breaking news stories....

According to MuckRack’s 2020 State of Journalism study, “lack of personalization is…the #1 reason why journalists reject otherwise...

We’re big proponents of contributing content (guest posts, op-eds, commentaries, etc.) to media outlets read by your target audience....

Normally, major news events tend to come one at a time, and each story might dominate the news cycle for a day or two before running its...

Here we are: the first full business week of 2021. Happy New Year! To help you kick off this fresh year on strong footing, we’ve put...

Your company has just been covered by the media. Congratulations! Generating earned media coverage is a tremendous accomplishment that...

The prospect of getting your name into the press is exhilarating. But, before you begin firing off pitches to reporters, pause. Take...

For years, the public relations industry has been divided on the question of whether or not the press release is still a valuable tool....

Social media is an essential tool for business – and personal – communication. We all use social platforms to communicate and engage with...

Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result in coverage is for your target...

When it comes to media outreach, you're only as good as your media list. Use these tips to build a list that gets results.

2020 has been a year for the history books. We’ve all been presented with challenges few of us ever could have anticipated. And, over the...

The road to media coverage begins with the right story pitch. Without a compelling pitch, you’ll have a tough time getting reporters to...

To DIY anything well, you need the right tools. This is undoubtedly the case when it comes to DIYing your public relations campaign....

It’s one of the most debated questions in public relations: are press releases still relevant? The short answer is ‘yes’. We use press...