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Mar 3
2 min

Four Alternative Types of Media to Pitch

Last year, traditional media outlets were faced with the impossible task of covering a never-ending tsunami of breaking news stories....

Jan 28
2 min

4 Ways to Personalize Your Emails to Reporters

According to MuckRack’s 2020 State of Journalism study, “lack of personalization is…the #1 reason why journalists reject otherwise...

Jan 26
1 min

10 Politics-Focused Media Outlets that Accept Guest Contributions in 2021

We’re big proponents of contributing content (guest posts, op-eds, commentaries, etc.) to media outlets read by your target audience....

Jan 14
2 min

How to Get Media Coverage When the News Won’t Stop

Normally, major news events tend to come one at a time, and each story might dominate the news cycle for a day or two before running its...

Jan 5
3 min

Five Easy PR Tasks to Tackle This Week

Here we are: the first full business week of 2021. Happy New Year! To help you kick off this fresh year on strong footing, we’ve put...

Dec 20, 2020
3 min

7 Things to do After You’re Covered by the Media

Your company has just been covered by the media. Congratulations! Generating earned media coverage is a tremendous accomplishment that...

Dec 11, 2020
3 min

5 Things to Prepare Before Beginning Media Outreach

The prospect of getting your name into the press is exhilarating. But, before you begin firing off pitches to reporters, pause. Take...

Dec 9, 2020
2 min

Press Releases: When Should You Really Use One?

For years, the public relations industry has been divided on the question of whether or not the press release is still a valuable tool....

Dec 4, 2020
3 min

Pitching Reporters on Social Media: Should You, or Shouldn't You?

Social media is an essential tool for business – and personal – communication. We all use social platforms to communicate and engage with...

Dec 2, 2020
2 min

Are Reporters Opening Your Emails?

Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result in coverage is for your target...

Nov 23, 2020
2 min

Building A Media List That Works

When it comes to media outreach, you're only as good as your media list. Use these tips to build a list that gets results.

Nov 13, 2020
3 min

Four Considerations for Planning Your 2021 PR Strategy

2020 has been a year for the history books. We’ve all been presented with challenges few of us ever could have anticipated. And, over the...

Nov 11, 2020
3 min

9 Questions to Kickstart Your Next PR Pitch Brainstorm

The road to media coverage begins with the right story pitch. Without a compelling pitch, you’ll have a tough time getting reporters to...

Nov 6, 2020
3 min

6 Must-Have Tools for DIY Public Relations

To DIY anything well, you need the right tools. This is undoubtedly the case when it comes to DIYing your public relations campaign....

Nov 5, 2020
3 min

How – and Why – to Write A Press Release

It’s one of the most debated questions in public relations: are press releases still relevant? The short answer is ‘yes’. We use press...

Nov 3, 2020
3 min

6 Ways to Find Media Contact Information

Before I began my career in public relations, I had a small jewelry line. To promote my collection, I’d email fashion reporters and...

Nov 2, 2020
2 min

Lead Times 101: When to Pitch

Timing can make-or-break the success of media pitch. If you pitch a reporter with an incredible, perfect-for-them story idea – but your...

Oct 30, 2020
2 min

10 Business-Focused Media Outlets that Accept Guest Posts in 2020

Getting a journalist to write about your business is a thrilling accomplishment – but it’s not the only way to get your name in the...

Oct 30, 2020
3 min

4 Ways to Get Media Coverage for Your Startup

Picture this: the name of your start-up splashed across the pages of your favorite media outlet. Pretty cool to think about, right?! But,...

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