5 PR Mistakes You Might Be Making – And How to Avoid Them
Just like with anything DIY, when you handle your public relations efforts yourself, without the guidance of a seasoned professional,...
Search
- 3 min
How to Establish Yourself as a Thought Leader in Your Industry
A thought leader is recognized and sought after for his or her knowledge of a particular industry or area of focus, and is respected for...
![11 [More] Questions to Ask During Your Next PR Pitch Brainstorm](https://static.wixstatic.com/media/2f8262_79432025811f499593645052e73353c1~mv2.jpg/v1/fill/w_292,h_165,fp_0.50_0.50,q_90,enc_auto/2f8262_79432025811f499593645052e73353c1~mv2.jpg)
- 4 min
11 [More] Questions to Ask During Your Next PR Pitch Brainstorm
Last year, we posted this list of nine questions to help kickstart your next PR brainstorm. Now, we’re adding to our original list with...
- 3 min
Eight Ways to Repurpose Owned Media Content
We talk a lot about earned media over here, but owned media – content and media platforms that you create and control – is an equally...
- 3 min
Seven Ways to Improve Your Email Pitch Subject Lines
Ninety percent of journalists who responded to a 2020 survey (of over 1,000 journalists) said they prefer receiving pitches via email....
- 2 min
Four Alternative Types of Media to Pitch
Last year, traditional media outlets were faced with the impossible task of covering a never-ending tsunami of breaking news stories....
- 2 min
Four Ways to Personalize Your Emails to Reporters
According to MuckRack’s 2020 State of Journalism study, “lack of personalization is…the #1 reason why journalists reject otherwise...
- 1 min
10 Politics-Focused Media Outlets that Accept Guest Contributions in 2021
We’re big proponents of contributing content (guest posts, op-eds, commentaries, etc.) to media outlets read by your target audience....
- 2 min
How to Get Media Coverage When the News Won’t Stop
Normally, major news events tend to come one at a time, and each story might dominate the news cycle for a day or two before running its...
- 3 min
Five Easy PR Tasks to Tackle This Week
Here we are: the first full business week of 2021. Happy New Year! To help you kick off this fresh year on strong footing, we’ve put...
- 3 min
Seven Things to do After You’re Covered by the Media
Your company has just been covered by the media. Congratulations! Generating earned media coverage is a tremendous accomplishment that...
- 3 min
Five Things to Prepare *Before* Beginning Media Outreach
The prospect of getting your name into the press is exhilarating. But, before you begin firing off pitches to reporters, pause. Take...
- 2 min
Press Releases: When Should You *Really* Use One?
For years, the public relations industry has been divided on the question of whether or not the press release is still a valuable tool....
- 3 min
Pitching Reporters on Social Media: Should You, or Shouldn't You?
Social media is an essential tool for business – and personal – communication. We all use social platforms to communicate and engage with...
- 2 min
Are Reporters Opening Your Emails?
Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result in coverage is for your target...
- 2 min
Building A Media List That Works
When it comes to media outreach, you're only as good as your media list. Use these tips to build a list that gets results.
- 3 min
Four Considerations for Planning Your 2021 PR Strategy
2020 has been a year for the history books. We’ve all been presented with challenges few of us ever could have anticipated. And, over the...
- 3 min
Nine Questions to Kickstart Your Next PR Pitch Brainstorm
The road to media coverage begins with the right story pitch. Without a compelling pitch, you’ll have a tough time getting reporters to...
- 3 min
6 Must-Have Tools for DIY Public Relations
To DIY anything well, you need the right tools. This is undoubtedly the case when it comes to DIYing your public relations campaign....
- 3 min
How – and Why – to Write A Press Release
It’s one of the most debated questions in public relations: are press releases still relevant? The short answer is ‘yes’. We use press...