PR PLANNING

11 [More] Questions to Ask During Your Next PR Pitch Brainstorm

Last year, we posted this list of nine questions to help kickstart your next PR brainstorm. Now, we’re adding to our original list with...

Ninety percent of journalists who responded to a 2020 survey (of over 1,000 journalists) said they prefer receiving pitches via email....

Last year, traditional media outlets were faced with the impossible task of covering a never-ending tsunami of breaking news stories....

We’re big proponents of contributing content (guest posts, op-eds, commentaries, etc.) to media outlets read by your target audience....

Here we are: the first full business week of 2021. Happy New Year! To help you kick off this fresh year on strong footing, we’ve put...

When it comes to media outreach, you're only as good as your media list. Use these tips to build a list that gets results.

2020 has been a year for the history books. We’ve all been presented with challenges few of us ever could have anticipated. And, over the...

The road to media coverage begins with the right story pitch. Without a compelling pitch, you’ll have a tough time getting reporters to...

It’s one of the most debated questions in public relations: are press releases still relevant? The short answer is ‘yes’. We use press...

Timing can make-or-break the success of media pitch. If you pitch a reporter with an incredible, perfect-for-them story idea – but your...