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Below are links to several free templates and tools we've designed to help you on your journey to DIY PR success. 2021 Media Pitch Calendar ( Excel ) Press Release Template ( Download ) Media Alert Template ( Download ) Media Pitch Template ( Download ) Pitch Calendar Template ( Download ) Media List Template ( Download ) Email Formats at Popular Outlets ( Download ) *Updated often* Below are links to a number of outside services and resources commonly used by PR professionals and DIY-ers alike. Those marked with an asterisk are the ones we use in our own public relations client work at 418 Communications . Media Databases Press Release Distribution Reporter Inquiries Social Media Management Below are links to a number of outside services and resources that can help with effective PR, but aren't strictly "PR tools". Full-Service Public Relations Website Development, Hosting Graphics, Images