5 PR Mistakes You Might Be Making – And How to Avoid Them
Just like with anything DIY, when you handle your public relations efforts yourself, without the guidance of a seasoned professional,...
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11 [More] Questions to Ask During Your Next PR Pitch Brainstorm
Last year, we posted this list of nine questions to help kickstart your next PR brainstorm. Now, we’re adding to our original list with...
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Seven Ways to Improve Your Email Pitch Subject Lines
Ninety percent of journalists who responded to a 2020 survey (of over 1,000 journalists) said they prefer receiving pitches via email....
- 2 min
Four Alternative Types of Media to Pitch
Last year, traditional media outlets were faced with the impossible task of covering a never-ending tsunami of breaking news stories....
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Four Ways to Personalize Your Emails to Reporters
According to MuckRack’s 2020 State of Journalism study, “lack of personalization is…the #1 reason why journalists reject otherwise...
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How to Get Media Coverage When the News Won’t Stop
Normally, major news events tend to come one at a time, and each story might dominate the news cycle for a day or two before running its...
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Five Easy PR Tasks to Tackle This Week
Here we are: the first full business week of 2021. Happy New Year! To help you kick off this fresh year on strong footing, we’ve put...
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Seven Things to do After You’re Covered by the Media
Your company has just been covered by the media. Congratulations! Generating earned media coverage is a tremendous accomplishment that...
- 3 min
Pitching Reporters on Social Media: Should You, or Shouldn't You?
Social media is an essential tool for business – and personal – communication. We all use social platforms to communicate and engage with...
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Are Reporters Opening Your Emails?
Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result in coverage is for your target...
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Building A Media List That Works
When it comes to media outreach, you're only as good as your media list. Use these tips to build a list that gets results.
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Nine Questions to Kickstart Your Next PR Pitch Brainstorm
The road to media coverage begins with the right story pitch. Without a compelling pitch, you’ll have a tough time getting reporters to...
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How – and Why – to Write A Press Release
It’s one of the most debated questions in public relations: are press releases still relevant? The short answer is ‘yes’. We use press...
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6 Ways to Find Media Contact Information
Before I began my career in public relations, I had a small jewelry line. To promote my collection, I’d email fashion reporters and...
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Lead Times 101: When to Pitch
Timing can make-or-break the success of media pitch. If you pitch a reporter with an incredible, perfect-for-them story idea – but your...
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10 Business-Focused Media Outlets that Accept Guest Posts in 2020
Getting a journalist to write about your business is a thrilling accomplishment – but it’s not the only way to get your name in the...
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4 Ways to Get Media Coverage for Your Startup
Picture this: the name of your start-up splashed across the pages of your favorite media outlet. Pretty cool to think about, right?! But,...
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